One of The Greatest Stories Ever Told - when it Happens! by Barry Goss
I couldn't believe my ears.
It was Saturday Night, November 3rd, at approximately 9:20
EST. Initially, I thought I could of been in a dream - one of those dreams where
everybody you know of, who are idiots in reality, suddenly seem to appear
brilliant. Yes, my dear and loyal reader, Bill Walton (famed overly-dramatic,
cynical NBA Basketball commentator) actually spoke words of brilliance :-)
Not just one intelligent phrase of impact but .... whew, hold
on for this one, I actually heard TWO.
Indeed, I couldn't believe my ears.
So there I was watching Michael "the wizard" Jordan
and his journeymen wizards take on the 76'ers (they won by the way, quite
handsomely by making a big push in the second half) and all of a sudden I heard
Bill say: "...the reason he is so great, as a person and as a player, is
because he has never been afraid to fail."
PLEASE READ THAT AGAIN.
Forget the fact the Bill "the babbling" Walton said
it. The statement still has brilliance. And that brilliance is this: It sums up
the essence of what makes somebody like Michael Jordan so very successful in
everything he does; everything he sets out to do; everything he puts his mind
to.
You see, even though MJ is arguably the most talented
basketball player to ever hit the hardcourts, he still had to work hard and jump
very high (no pun intended) over obstacles for the legacy he now holds. And,
even though he has proven himself to all measures of success on the court, do
you think he wasn't afraid to do what he is now doing? -- At 38 years old,
tempting to lead a young, below average basketball team that "has been
poisoned with losing over the past three decades" (as Danny Ange put it).
What about risking that legacy and the image we all have of
him as a winner (he couldn't of left the sport any better than how he did by
defeating the Utah Jazz in the '98 NBA finals) by attempting to do something
that, in most analyst minds, is quite literally near impossible in a team sport:
take that team - a team that only won 19 games last year - to the playoffs this
year.
If it happens, as Sir Walton said, "it will be one of the
greatest stories ever told."
I agree. And, it surely will be nice to watch him attempt to
make that happen. Note that I would of taken out the word attempt in the above
sentence if he was, say, a Tennis Star or Golfer. But, in basketball you
literally need a supporting cast to accomplish BIG things.
But, I, like a lot of people will enjoy watching the challenge
as the season progresses. Will there be setbacks along the way. Yes. Will the
team struggle. Absolutely. Will MJ even FAIL several times. You betcha. But,
what is Failure?
I once heard John Fogg put it this way:
"Failure is a word, specifically a noun kind of word,
which means it is referring to a person, place or thing (none of which a failure
is) - or a state."
"Ahhh...the great state of failure, based on the verb; to
fail, which means: to fall short of success in something expected, attempted,
desired... "
Well, FACTS tell us that Michael Jordan and many others like
him have done exactly that - "fallen short of success in something
expected, attempted, desired..."
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I've missed more than 9000 shots in my career. I've lost
almost 300 games. 26 times, I've been trusted to take the game winning shot and
missed. I'VE FAILED
Over and over and over again in my life. And that is why I
SUCCEED - Michael Jordan, Washington Wizards
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Here's a few More:
> The Celestine Prophecy, was a dust-covered paper-back for
a year before becoming a runaway, hard cover best-seller.
> Abraham Lincoln - hey, we all know the story. I don't
have to list em all here but, indeed, he was a 12-time failure before being
elected President in 1860
> Kleenex bombed at first.
> Ross Perot went Bankrupt twice. So did Walt Disney - five
times!
> Babe Ruth, the great homerun king, who holds the record
at 714 also holds the record for the most strikeouts. Ya could say that Babe
failed 1,330 times so he could succeed 714 times.
> While starting Amway, Rich DeVos and Jay Van Andel,
America's eleventh richest people, recruited 500 people. 495 dropped out. The
five that didn't quit built Amway - all $7 billion of it.
> A man writes a book. The first publisher rejects it. So
does the second. So do the next 26 publishers. It took 28 rejections before Dr.
Suess got a chance to mesmerize children with his stories. Due to his
resilience, there has been more than $200 Milion copies of his books sold.
"So, what's the BIG point here Barry?," you ask.
It's quite simply this my friend:
Our failures, setbacks, challenges, and mistakes are very much
a natural part of the process of success.
Michael Jordan was cut from his 10th grade basketball team. He
struggled with the Chicago Bulls for years before achieving a sustained winning
record. He had hardship with the loss of a father (quit and played baseball only
to fail miserably at that).
Yes, I know this may sound crazy but, if you want success in
anything (not just basketball), you must welcome the challenges and not be
afraid to fail - you should embrace the temporary state of failure (i.e., the
temporary state of mind) in order to eventually succeed.
It's really hard to find one case in which someone you deem as
successful didn't have to deal with some form of adversity or failure.
It's nearly impossible.
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Failure and its inseparable partner success, are the
proverbial two sides of the day-and-night like coin. Can't have one without the
other. Take away failure, no success either. And which one dominates at any
given point in time does so simply because you say so. - John Milton Fogg
****************************************************
Thomas Watson (founder of IBM) even went so far as saying:
"The way to succeed is to double your failure rate."
So, how does all this relate to YOU as somebody who has set
out to make an extraordinary above-averege living through Network Marketing?
Quite simply, you MUST always remember that the only way you
can fail is if you quit. If you give up on yourself.
Every successful Network Marketer has failed to sell their
product to everyone they ever talked to. Like anything that revolves around
talking to people about buying a product or service, it's a pure numbers game.
And, when it comes to finding and interviewing quality business partners, you
must, must, must "work through the numbers."
4% of Oysters Have Pearls in Them
Pete Zdansis put it this way:
"Suppose you have a bushel basket with 100 oysters in it,
and your objective is to find those four pearls by shucking all those oysters.
You might get lucky and find a pearl or two in the first ten or twenty oysters
you shuck. Or, you may not find any in the first forty or fifty or sixty oysters
you shuck [in most people's minds, a state of failure]. Many people will quit at
that point, and never find the pearls.These are the same people who make a
feeble attempt at network marketing. They quit before they succeed, and then go
on to claim that ....network marketing doesn't work. "Then there are those
who keep on shucking . . . they may even come up empty the first 96 times
(remember Colonel Sanders?), and then have those four pearls fall right into
their lap. "Some people call these folks lucky. I call them people who keep
on shucking.
I also call them winners...."
Yes, you WILL fail a lot in this business. Like Michael
Jordan, you will have setbacks, discouraging news, and tempting distractions.
However, when it's all said and done, if you find the guts and perseverance to
stick through the tough times to get to the good times, you WILL be labeled a
WINNER.
****************************************
"We have 40 Million Reasons for Failure "But not one
single excuse." - Rudyard Kipling
****************************************
Failure is just a temporary state of mind if you eventually
get to where you want to go.
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The Champion Creed
I am not judged by the number of times I fail, but by the
number of times I succeed and the number of times I succeed is in direct
proportion to the number of times I can fail and keep on trying.
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Success or Failure in Network Marketing ?
Like I mentioned above, you will eventually succeed if you
don't quit. But, also realize you will succeed a lot faster if you learn to take
a temporary state of
failure and turn it into a learning experience. The WRONG
approach or state of mind (Examples of Temporary Failure)
> Don't Use the products/service that you sell or endorse
to others. You can't share with others what you yourself don't know about or
believe in.
> Let the "I'm not a salesperson" excuse stop
you.
> Let the fear of rejection hold you back from approaching
people.
> Never ask for the order.
The RIGHT approach or state of mind (Examples of turning
Temporary Failure into Success)
> Be a product of the product. Your experience and
knowledge will inspire others to use it.
> If you're selling - convincing, cajoling or persuading
people to do something that they said NO to, you're doing the business wrong.
You must be the messenger and let your third-party tools do the selling (i.e,
tapes, sizzle messages, conference calls, websites, etc.).
> SW/SW/SW-Next: Some Will, Some Won't, So What, Next. They
are rejecting the offer, not YOU. If you don't make the presentation, but just
direct and point people to tools that do, you'll have have an easier time with
the No's.
> Remember: You don't get what you don't ask for. Make a
strong offer full of benefit-dripping verbiage. It will the be fun asking for
the order. The point here is to learn from each WRONG approach and have the
staying power to outlast your temporary flawed state of mind.
Hey, everybody (yes, everybody), has em -- those situations
where, deep down, we KNOW were not doing something right, or were not on the
right track, or we're using the right technique to get maximum results. But, the
good news it this: being in that temporary failed state is OUR CHOICE. You - and
only you - create the state or quality of failure.
Here's an excellent example of what I'm talking about -
staying power & state of mind:
Immediately after inventing the light bulb, Thomas Edison was
asked, "How does it feel to finally succeed after having failed 1,000 times
in a row?"
"Failed?" replied the obviously confused inventor,
"But I never failed. I just completed the final step in a 1,000-step
process." Thomas Edison wasn't trying to be coy or witty. In his mind,
there was never any doubt about whether he would succeed; the only thing that
Edison couldn't tell you was how long it was going to take.
Same thing with Michael Jordan. His staying power & state
of mind has been so fined-tuned to the power of accomplishment, that he
eventually achieved his first dream of being crowned an NBA Champion ('91);
however, between the years of '84 to '90 most analyst wrote him off as a one-man
show. In other words, a failure.
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"Never think of the consequences of failing, you will
always think of a negative results. Think only positive thoughts and your mind
will gravitate towards those thoughts!"
-- Michael Jordan
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According to Roy Williams (www.wizardofads.com), this
characteristic is a commonality between ALL successful people: In Roy's words:
Occasionally, someone will ask, "Is there a single
characteristic that unites all the successful people you've met? Do you know the
secret to their success?" "I've noticed two things," I answer,
" The first is that every successful person carries a yardstick for
measuring progress; they always have a way to measure their success."
"Why is that important?" "You cannot improve
what you do not measure."
"Okay, so what's the second characteristic?"
It's at this point in the interview that I'd love to say
"curiosity," or "loyalty," because these are the traits that
I admire the most. But the truth is that I've known a lot of successful people
who weren't curious in the slightest or loyal in the least. Likewise, it's not
"intelligence" because I've also known some extremely successful
dolts. (I'll bet you have, too.) Neither is it "education" or
"planning" or "timing" or "sincerity" or
"creativity" or "attention to detail" or anything else like
that. So how does a not-curious, disloyal, uneducated, insincere, uncreative
dolt achieve success? "Staying power."
Experience is a marvelous teacher. Any fool can be successful
when he has the staying power to survive all his mistakes. Sometimes the staying
power that's needed is financial. More often though, it's emotional.
WOW. Pretty powerful words from a guy who knows a thing or two
about sustained success (check out his site at www.wizardofads.com)
So, to end this very, very, very important letter today, the
overall moral of this is that the ones who succeed are the ones who have the
ability to outlast the challenges that life throws at em. To outlast their
mistakes and setbacks.
Staying Power & State of Mind:
Michael Jordan has it. Babe Ruth had it. Dr. Suess had it.
Rich DeVos and Jay Van Andel have it. Dear old Abe had it. Thomas Edison too!
The Question is; "How 'bout you?"
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