How To Make The Most Out Of Your Next Company Convention by David Ledoux
My hands hurt from clapping and my voice was raspy and sore from yelling and
screaming. Adrenaline shot through my body like hillbilly moonshine. I had been
crying and laughing and cheering off and on for over an hour.
No, I wasn't at an AC/DC concert. It was 1988. I was at my first ever network
marketing convention. More than 6000 people were packed into a convention center
and I had never seen or experienced anything like it in my life.
Have you had a similar experience? Here we are in the magical age of the
internet, and yet nothing, and I mean NOTHING can replace the intense emotions
generated at a major company function.
In his landmark work, "Personal Coaching For Results" author Lou
Tice wrote about the 4 modalities of belief system modification. All 4 methods
of change are activated at a large convention. Perhaps that is why all of the
truly great network marketing companies get their troops together at least once
a year. They know the inherent transformational power of the group dynamic.
Here are 5 Key Ideas to make your next convention experience truly magical.
1. Documentation beats conversation.
Invest in a digital camera, and extra batteries and flash memory. Fill that
baby with hundreds of photos. Get group shots, shots with leaders, shots with
celebrities, speakers, management, upline, everyone! With online storage so
cheap (or free!) you can create online photo albums that PROVE that you and your
team are having fun! Use the link in sig files, email newsletters and on
websites.
2. Storm The Stage
At the end of the conference, drag your entire downline onto the stage before
they tear it down. Get photos of all your gang at the podium. Dream build and
give them the view of what it feels like to be up there in front of hundreds or
thousands or tens of thousands of seats. Let their DNA soak up the experience so
their subconscious brain can work on the memories. Email them the photos, and
constantly reinforce the desired behavior. "Remember how great it felt to
be up there? Next convention let's make sure we get you up there for real
accepting your award!"
3. Promote The Next Event
Make sure you have a calendar, day timer, Palm Pilot etc with you at all
times. Every time you run into your downline, pull out the calendar and start
booking 3-way calls, conference calls, team events, home meetings etc with them.
Everyone will leave the conference excited. It's up to you to fill the next 2-3
weeks with appointments so your team converts that excitement into momentum.
4. Share The Excitement
I always schedule a Post-Event Team Conference Call the day or so after so
everyone in the organization who missed the convention can catch the fever. Get
testimonials, hand outs, and incorporate a battle plan moving forward so
everyone hits the ground running. The 30 days immediately following a major
function are extremely valuable if you get everyone into action.
5. Tap The Top 50
I send 50 postcards from the event to my Top 50 prospects. Use a postcard
from the host city if possible. Here's what I wrote on my last batch.
"Dear Frank, Greetings from Houston! I just learned 3 new ways to make
an extra $5000 a month. Do you want to know a secret? Call me as soon as you get
this! - David"
I got 12 calls from the 50.... isn't networking great? :)
Remember, he or she who has the most people at a major function wins.... the
power of a convention to magically transform not just your belief systems, but
the belief systems of your entire organization is a major secret of the heavy
hitters.
See you on stage!
I appreciate you.
David Ledoux
