Magic Card by David Ledoux
I'm writing this flying at 26,000 feet on a United airlines flight from
Chicago to Salt Lake City. I was just watching the work habits of Keith, the
flight steward on our flight.
Keith probably could have been a sitcom actor in another life. Friendly and
outgoing to the passengers, I observed Keith 'behind the scenes' by accident.
Our flight was jammed to capacity, and like most flights now a days, behind
schedule. Violent turbulence added to the frustrations of crew and passengers
alike. All I knew was I was starving. Where was Keith with my delicious breaded
chicken greasewich and peanuts?
Keith served me and the other cattle in my row, and proceeded to collect
trays from the lucky ducks in rows 1 through 10 who ate first. As Keith juggled
three trays loaded with trash, the plane lurched and Keith dropped one of the
trays.
Keith sighed, racked the two remaining trays of rubbish, and stooped to the
floor of the serving area. I watched a fit, thirty-something guy with above
average looks and great people skills scooping splattered bits of tomato, half
eaten greasewiches, and used mayonnaise packets with his hands.
I thought, 'Man, this guy needs network marketing.'
My wife leaned over, and whispered, 'David, that guy really needs an
opportunity...'
Have you ever wanted to say something to a wonderful prospect with great
potential, but was 'tongue-tied'? What could I say to Keith to open the door to
a potential follow-up?
My instant gut reaction was to lean over to him as he wiped up the last
spills of coffee and cookie crumbs and say the obvious. 'Man, you must really
hate your job!'
My advice? Don't ever say that! Human instinct is to defend one's position,
no matter how disappointing. Keith would say the usual, 'It's not so bad.' or
the classic, 'It's a living.'
A more advisable idea would be a reverse approach. If you were to say to
Keith, 'You sure do a good job. You must love working here!' he might share the
realities of his existence. 'I studied at Yale. I hate the hours...I hate
cleaning up after those pigs...The pay is lousy...etc.'
Keith takes you, a total stranger into his confidence because of his
instinctual need to correct your observation about his existence.
What do you do next?
You say, 'Keith, are you on the Internet at home?'
Regardless of his answer, you give him your Magic Card. You look him in the
eye and say, 'I may have a solution to your problem.' It's that simple.
What does the card say?
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Everywhere I look today, I see nice people, scared, broke, and overworked.
How many people will you see today that could use an opportunity?
Until next time,
David Ledoux