Market YOUR Opportunity Like An MLM Pro! by Jeff Boyd

Is your business growing the way you had planned? Do the challenges of running ads and doing search engine submissions overwhelm you and your group? Are your prospecting and recruiting efforts falling short or ineffective at building a large and lasting organization? If this sounds like you, this could be the fork in the road, the point at which may very well decide your success or failure in this great industry! Perhaps I can offer you some advice, and help to guide you in this, the most critical decision of your MLM career.

In my personal experience in today's Network Marketing scene, the success one attains in our industry is a direct result of incorporating four critical components. Those are:

A never-ending source of prequalified prospects.

Progressive, on-going training in both MLM marketing and personal growth.

The latest, most innovative communications technology & support.

Immediate cash flow to offset startup costs and sustain momentum.

Lets take a look at these four key areas to get a better perspective of how such an all-inclusive system can really ROCK your business.

1. A never-ending source of prequalified prospects.

The "life blood" of our business are GOOD LEADS and lots of them. Now here you have several options. Search engine submissions, running your own ads in various print and online publications, contacting friends, family; basically your local cold market, and lead generation. I prefer lead generation. It offers the most cost effective means of marketing available today to the network marketer. And given a quality company offering cutting-edge internet & communication tools & services, makes it easily duplicable. What some in our industry fail to recognize is the importance of a highly duplicable system!

Although search engine submissions can be very fruitful for some knowledgeable distributors as a source of generating leads, others may find it a daunting task. Not easily passed on to new recruits who may not be as internet savvy. I know of distributors who, because of exactly this, pass these leads onto their organization. Is that a wise thing to do? NO, because it's a crutch. It does not foster initiative and that all important duplication. Placing your own ads can be a very expensive venture, costing anywhere from $15 to $50 PER LEAD. That alone will short live many a distributor careers. And as for friends and family, many will end up in the NFL club; No Friends Left. Making that "list" was a technique that worked well in the 70's and 80's, but not today.

There is one other powerful aspect of lead generation. How often do you talk to other prospects hoping to bring them into your Primary company and fail to do so when they tell you that they are already happily involved with one. You're not interested in they're Primary and they in yours. At this point what is your ONLY recourse? To wish them luck and part company. With lead generation on your business plate, you can walk on neutral ground and continue the conversation by offering them the means to dramatically increase THEY'RE sponsoring activity, AS WELL AS YOUR OWN!

2. Progressive, on-going training in both MLM marketing and personal growth.

Most MLM companies do a great job teaching their new distributors about the company and it's history, the founders, the leaders, the products and the opportunity. Unfortunately, that's where the training STOPS. They DON'T teach their distributors the strategies and techniques of MLM sales and marketing. You can know your company and product line like the back of your hand, but if your clueless as to how to put together an email or direct mail campaign, how to work the phones, how to close your leads, etc, your going to struggle. And many new distributors simply quit! The other area of equal importance is that of personal growth.

You can expose your mind to a mountain of marketing & training material, yet none of it will propel you toward your goal of success if your inner thought & dialogue; your mindset, is one of negativity. Do you expect and intend, really INTEND to succeed at a given task, whether it be a home-based business or some other area of your life? If your external "vision", what you desire; say is financial freedom, but yet your internal "vision" of how you see yourself is one of fear and doubt, then what will show up in your life will be fear and doubt. Not financial freedom. Our attitude and mindset; how we feel or visualize about something, will create or determine our behavior and our actions. And what shows up will be the result!

When I began learning to fly helicopters, as hard as it was, I knew deep down I could do it! But let me tell you, it was like balancing on a ball WHILE tapping my head and rubbing my stomach. One of the first techniques to master was hovering. My instructor would have us in a 3' hover, than let me take the controls. And aw-a-a-y we'd go, all over the place. But finally after many hours of practice, I NAILED IT! Held her right there in a steady, 3' hover. What an awesome feeling it was. With practice, coupled with an inner vision and dialogue of intention -"I know I can do this", I did! I intended to succeed. I apply that same principle to my home-business. So, make sure your being exposed to both practical MLM training AND the principles for personal growth.

3. The latest, most innovative communications technology & support

A few months back I was approached by a gentleman via email about this new company offering an HTML auto- responder system. This email was slick looking alright. It had bright colors along with flashing and dancing icons. Now personally I find this kind of stuff irritating. If I'm trying to read something, the last thing I want interrupting my concentration is some dancing dollar sign to some really horrible background music. Ugh! Somewhat intrigued, I inquired as to what the other services they offered. Other services? To my surprise, that was it.

To be an effective network marketer, you must have more than one or two approaches. Macromarketing is the future of network marketing. By incorporating several components, your are in effect, "plugging into an all-encompassing, multidimensional, macromarketing system". Macromarketing, unlike traditional one-dimensional MLM, integrates features such as web sites, autoresponders, e-mail, voice mail, direct mail, fax-on-demand, teleprospecting and conference calling. These are powerful tools and services.

As a sponsor do these tools and services make you a more powerful leader? ABSOLUTELY!

4. Immediate cash flow to offset startup costs and sustain momentum.

Nothing will END the new distributor's career in MLM faster than running out of money! It is one of the top reasons for failure in MLM today. It is therefore critical to generate an immediate cash flow as quickly as possible. How do you do that? A good criteria in your lead generation search is a compensation plan that pays the highest commissions on the first level. This will put money back into your pocket when you need it the most, when your just starting out. That's right, look for a lead company that pays YOU, rather than you paying THEM every month for your leads!

It's also possible through the addition of a lead source in your business to create a second stream income. Now think about this for a moment. An additional stream of income can be invaluable to fall back on should there be any unforeseen changes in your Primary. I personally don't believe in putting all your eggs in one basket and always advise everyone to diversify ...especially on the net. Even Wall Street financial experts wisely advise; diversify, diversify, diversify. The key to building wealth is from multiple streams of income, NEVER from just one!

So ...if you are struggling with your primary program and your thinking of quitting -DON'T! Are you willing to go back and confine your dreams and future plans inside the box of a financially limiting & time-stealing job? Maybe jump into another program and keep floundering? If it's great program, than take it to the next level. The potential that lead generation represents for your business is nothing short of incredible. Why not take a closer look?

Take care and make it a great sponsoring day, Jeff.