Saturation Is A Myth That Is Costing You A Fortune by David Ledoux
I had a unique experience recently that opened my eyes to the vast potential
of this incredible industry. Forget any misplaced idea that mlm is saturated.
You and I haven't even begun to scratch the surface of our immense industry!
I flew into Salt Lake City Utah for 3 days of consulting. The SLC airport is
quiet and small, and I made excellent time out to the front curb where the taxi
and limo stands were. I waved to the first cabby, and started loading my suit
bag into his trunk. From somewhere behind me I heard an annoyed 'Hey, that's my
cab'.
In a 'Seinfield-esque' New Yorker fashion I whirled like a dervish to face my
accuser. I instantly adopted a combat-ready stance, the sneer on my face clearly
communicating my readiness to argue my defense. There stood a gentleman in his
late fifties, a salt and pepper beard shielding a weather-beaten visage. His
look of concern over the temporary taxi crisis was readily visible.
Rather than stating my opening arguments, a switch clicked somewhere in the
subconscious region of my brain, and I was surprised to hear my mouth say, 'I'm
heading downtown to the Hotel Monaco. We can share the cab if you'd like.' I was
raised not to talk to strangers. This was unusual behavior for me.
My question had the effect of a foam fire extinguisher on a kitchen grease
fire. He nodded agreement and said sure. He threw his backpack in the trunk and
we screamed off the curb towards the highway like a rattling rocket.
The conversation started almost immediately. He was just back from Las Vegas
where he had been rock climbing. Unusually wet February weather forced him to
cancel and fly back early. He was a commodities trader, and owned his own
trading firm. My brain clicked, 'Player!'
As per usual when you ask someone, 'What do you do for a living?', they
eventually ask you the crowd-favorite, 'So what about you?'
I tried my classic one-liners about being a Diversified Income Specialist,
and a Multiple Streams of Income Consultant. They fell on blank stares.
Eventually I said I bought a multi-level vitamin distributorship 7 years ago for
500 bucks, and today it does 5 million in sales in 12 countries.
That statement lit his fuse! He began to question me about vitamins,
franchising, master territories, etc. I soon realized that he had absolutely no
idea what multi-level marketing was! I began to recite a laundry list of a dozen
MLM companies in Utah. None ran a bell! He had no idea what I was talking about!
At that moment I had a surreal feeling, and began to look around to make sure
I wasn't on Candid Camera! Here I was in a cab in Salt Lake City Utah, the most
highly dense mlm hotbed, the 'Silicon Valley' of network marketing, and this
very successful entrepreneur had never been prospected, ever! A true mlm virgin!
Statistically there are over 175 million adults in North America who have
never been involved in MLM. Rather than retreading the 9 million who have, why
not focus 10 hours per week on finding fresh, eager people who are searching for
additional sources of income? Would that not be a better use of your time?
Oh yes, and by the way, the rock-climbing commodities trader is in the
pipeline...
Until next time,
David Ledoux
